PREVIEW OF YOUR EVENT DETAILS
Artist Amy Broch Unveils ‘JOYFUL Abundance’ featuring 'The Thrift Oracle’
Illuminate Productions’ studio Notting Dale Campus
1: North Kensington
Monsoon Building, 1 Nicholas Rd, London W11 4AN
@nottingdalecampus
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Artist Amy Broch Unveils ‘JOYFUL Abundance’ featuring 'The Thrift Oracle’
For a limited run, Joy Bomb presents an exclusive, one-to-one interactive encounter. This immersive installation transforms thrifted relics into an exuberant and eclectic environment where joy is reclaimed as an essential strategy for survival.
When:
Sunday 11 - 1pm
Admission
Free
Multidisciplinary artist Amy Broch (aka JOY Bomb) brings her signature brand of surreal optimism to West London.
The Installation: Emotional Infrastructure
In JOYFUL Abundance, Broch reimagines ordinary consumer materials and vintage objects to create a physical world that celebrates curiosity. Broch has gathered and reassembled a sculptural archive of "inherited optimism"
- ceramics, toys, and ornaments once chosen by strangers to bring happiness into their everyday lives.
“These objects reveal how we have historically attempted to engineer small pockets of pleasure within ordinary life,” says Broch. “In this framework, joy shifts from a fleeting feeling to a form of emotional infrastructure.”
Following the overwhelming success of the JOY Café installation, the Panda returns by popular demand: “The Panda is pure magic; it’s like stepping into a dream where you’re finally allowed to just play”
“A surreal, heart-warming highlight; it's a rare moment of pure, unadulterated joy that stays with you long after you leave.” Visitor comments from the Joy Cafe
The Origin: FUN for FUN’s Sake
Amy Broch is a multidisciplinary artist whose work sits at the intersection of installation, performance, and sensory storytelling. Known for her "whimsical gangster" aesthetic, she transforms ordinary spaces into surreal, candy-coated mini-worlds. Her work under the JOY Bomb moniker prioritises the therapeutic power of joy.
JOY Bomb was born from a profound personal mission to explore how happiness could impact treatment outcomes and longevity. This discovery inspired her lifelong love of playful art with a new, urgent significance: FUN for FUN’s sake. Driven by the desire to make memorable moments happy ones, her multi-sensory installations provide a therapeutic "joy drop" for both the artist and the audience.